Dale Earnhardt, Jr. won NASCAR's most popular driver for a sixth straight year in 2008 despite winning only one race during the past two seasons. His merchandise sales were twice the total of any other driver. Earnhardt's biggest personal sponsorship deals are with Adidas, Chevrolet, Polaris, Wrangler and Nationwide Insurance.
Discover the unprecedented record of success that the NEED SPONSORSHIP staff will bring to you and your sponsorship program.
Snickers/M&Ms Long before Kyle Busch was winning races for the M&Ms team, the Mars candy company was winning the race to the cash register with its racing program that included sponsorship of dirt tracks, funny cars as well as stock cars. They key to their success? Using racing to help sell more candy!
Georgia-Pacific Through a truck sponsorship and later a series of stock car sponsorships, Georgia-Pacific helped build its Brawny paper towels brand. The results included VIP hospitality for over 30,000 customers, $100 million dollars in incremental sales and over $35 million in media value.
Pennzoil Measuring sponsorship results was the key for the Pennzoil brand. They discovered that they could generate more business by activating an associate sponsorship than spending the money to be a primary sponsor.
Slim Jim Slim Jim’s award winning sponsorship was built around bringing a group of drivers together for an exciting consumer sweepstakes. The result? Over 600,000 Slim Jim displays in convenience and grocery stores across the country.
Hershey’s/Reese’s Everyone knows Hershey’s and Reese’s Peanut Butter Cup. Their racing sponsorships with Mark Martin, Bill Elliott, Dale Earnhardt and Kevin Harvick helped motivate consumers to buy more product through contests, sweepstakes and giveaways.
Sue Bee Honey Sue Bee, America’s #1 honey brand was looking for help generating excitement in grocery stores. By teaming up with Richard Petty, Kyle Petty and Bobby Labonte, Sue Bee was able to generate over $10 million in new honey sales. The key to their success was not the tiny decal on the race car, but instead a series of sweepstakes that encouraged consumers to buy more Sue Bee honey.
National Pork Board The National Pork Board used the most successful sponsorship program in ARCA history to generate millions of pounds of pork sales across the country. Their program included a team sponsorship, official series product, and the Pork Pole Award.
Iowa Speedway/Iowa Corn Growers Located in the heart of corn country, the Iowa Speedway has a number of sponsors, but no program is as effective as the Iowa Corn IndyCar 500. After three years of sponsorship, the program continues to generate significant, measureable success.
SUCCESS STORIES
Long before Kyle Busch was winning races for the M&Ms team, the Mars candy company was winning the race to the cash register with its racing program that included sponsorship of dirt tracks, funny cars as well as stock cars. They key to their success? Using racing to help sell more candy!
Through a truck sponsorship and later a series of stock car sponsorships, Georgia-Pacific helped build its Brawny paper towels brand. The results included VIP hospitality for over 30,000 customers, $100 million dollars in incremental sales and over $35 million in media value.
Measuring sponsorship results was the key for the Pennzoil brand. They discovered that they could generate more business by activating an associate sponsorship than spending the money to be a primary sponsor.
Slim Jim’s award winning sponsorship was built around bringing a group of drivers together for an exciting consumer sweepstakes. The result? Over 600,000 Slim Jim displays in convenience and grocery stores across the country.
Everyone knows Hershey’s and Reese’s Peanut Butter Cup. Their racing sponsorships with Mark Martin, Bill Elliott, Dale Earnhardt and Kevin Harvick helped motivate consumers to buy more product through contests, sweepstakes and giveaways.
Sue Bee, America’s #1 honey brand was looking for help generating excitement in grocery stores. By teaming up with Richard Petty, Kyle Petty and Bobby Labonte, Sue Bee was able to generate over $10 million in new honey sales. The key to their success was not the tiny decal on the race car, but instead a series of sweepstakes that encouraged consumers to buy more Sue Bee honey.
The National Pork Board used the most successful sponsorship program in ARCA history to generate millions of pounds of pork sales across the country. Their program included a team sponsorship, official series product, and the Pork Pole Award.
Located in the heart of corn country, the Iowa Speedway has a number of sponsors, but no program is as effective as the Iowa Corn IndyCar 500. After three years of sponsorship, the program continues to generate significant, measureable success.